Opportunity
Overview
Opportunity – Business Overview
What the Opportunity is Used For
The Opportunity document represents a potential sales deal that has been identified but not yet finalized. It captures early-stage interest from a prospect or existing customer and helps the business track, evaluate, and prioritize sales possibilities before they become confirmed orders or contracts.
In Dafater, the Opportunity acts as the starting point of the sales pipeline, allowing sales teams to manage leads in a structured and measurable way.
Prerequisites and Setup Requirements
Before using the Opportunity effectively, the following should be in place:
- A list of customers or prospects (or a process to capture them)
- Defined sales stages (for example: New, Qualification, Proposal, Negotiation)
- Assigned sales representatives or teams
- Basic products or services catalog, if deal values are to be estimated
- Clear sales process guidelines for how opportunities are qualified and progressed
These elements ensure that opportunities are consistently evaluated and comparable across the sales pipeline.
Typical Workflow and Business Process Fit
Opportunity Creation
An Opportunity is created when a potential customer shows interest, such as through a sales call, inquiry, meeting, or referral.Qualification
The sales team evaluates the Opportunity based on factors like customer need, budget, decision timeline, and likelihood of closing.Value Estimation
Expected deal value, products or services, and potential revenue are recorded to help with forecasting.Progress Tracking
The Opportunity moves through defined sales stages, giving visibility into progress and next actions.Outcome Decision
- If successful, the Opportunity is converted into a confirmed sales deal.
- If unsuccessful, it is marked as lost, along with reasons for analysis.
This workflow ensures that sales efforts are focused on the most promising deals.
Key Business Scenarios Where Opportunity Is Essential
- Managing sales pipelines and tracking future revenue
- Prioritizing high-value or high-probability deals
- Forecasting sales performance and planning resources
- Coordinating sales activities across teams and territories
- Analyzing win/loss trends to improve sales strategy
- Ensuring follow-ups are timely and structured
Without Opportunities, sales efforts often become reactive and difficult to measure.
Important Considerations for Users
- Keep information up to date: Accurate stages and expected values are critical for reliable forecasts.
- Be realistic with probabilities: Overestimating success can distort revenue planning.
- Record loss reasons: This helps management identify pricing, product, or market issues.
- Assign ownership clearly: Every Opportunity should have a responsible salesperson.
- Review regularly: Stagnant Opportunities should be followed up or closed to keep the pipeline healthy.
Summary
The Opportunity document is a vital tool for turning sales interest into structured, trackable business potential. By using it consistently, organizations gain better control over their sales pipeline, improve forecasting accuracy, and increase the likelihood of closing profitable deals in Dafater.
Potential Sales Deal
Basic Information
- Module: CRM
- Document Type: Document
Fields
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| naming_series | Series | Select | ✓ | CRM-OPP-.YYYY.- | Defines Dafater auto-generated numbering pattern for opportunity records |
| opportunity_from | Opportunity From | Link | ✓ | DocType | Source document type creating this opportunity in Dafater |
| party_name | Party | Dynamic Link | ✓ | opportunity_from | Linked lead or customer associated with the opportunity |
| customer_name | Customer Name | Data | - | Display name of the prospective or existing customer | |
| status | Status | Select | ✓ | Open, Quotation, Converted, Lost, Replied, Closed | Current lifecycle status of the opportunity |
| opportunity_type | Opportunity Type | Link | Opportunity Type | Classification defining nature of the sales opportunity | |
| source | Source | Link | Lead Source | Marketing or referral source generating the opportunity | |
| opportunity_owner | Opportunity Owner | Link | User | Dafater user responsible for managing this opportunity | |
| sales_stage | Sales Stage | Link | Sales Stage | Current stage in the defined sales pipeline | |
| expected_closing | Expected Closing Date | Date | - | Estimated date when opportunity is expected to close | |
| probability | Probability (%) | Percent | - | Likelihood percentage of successfully converting this opportunity | |
| noofemployees | No of Employees | Select | 1-10, 11-50, 51-200, 201-500, 501-1000, 1000+ | Approximate workforce size of the prospect organization | |
| annual_revenue | Annual Revenue | Currency | - | Estimated yearly revenue of the prospect organization | |
| customer_group | Customer Group | Link | Customer Group | Customer category used for reporting and segmentation | |
| industry | Industry | Link | Industry Type | Industry classification of the prospect or customer | |
| market_segment | Market Segment | Link | Market Segment | Target market segment this opportunity belongs to | |
| website | Website | Data | - | Official website of the prospect or customer | |
| city | City | Data | - | City location of the prospect or customer | |
| state | State/Province | Data | - | State or province of the prospect location | |
| country | Country | Link | Country | Country where the prospect or customer operates | |
| territory | Territory | Link | Territory | Sales territory assigned for this opportunity | |
| currency | Currency | Link | Currency | Transaction currency used for opportunity values | |
| conversion_rate | Exchange Rate | Float | - | Exchange rate applied for currency conversion | |
| opportunity_amount | Opportunity Amount | Currency | currency | Expected deal value in selected currency | |
| baseopportunityamount | Opportunity Amount (Company Currency) | Currency | Company:company:default_currency | Expected deal value in company base currency | |
| company | Company | Link | ✓ | Company | Company entity within Dafater managing this opportunity |
| campaign | Campaign | Link | Campaign | Marketing campaign associated with this opportunity | |
| transaction_date | Opportunity Date | Date | ✓ | - | Date when the opportunity was created or logged |
| language | Print Language | Link | Language | Preferred language for printed or shared documents | |
| amended_from | Amended From | Link | Opportunity | Original opportunity reference if this is an amendment | |
| title | Title | Data | - | Short descriptive title summarizing the opportunity | |
| firstresponsetime | First Response Time | Duration | - | Time taken to first respond to the prospect | |
| lost_reasons | Lost Reasons | Table MultiSelect | Opportunity Lost Reason Detail | Predefined reasons explaining why opportunity was lost | |
| orderlostreason | Detailed Reason | Small Text | - | Detailed explanation for losing the opportunity | |
| competitors | Competitors | Table MultiSelect | Competitor Detail | List of competing vendors involved in the deal | |
| items | Items | Table | Opportunity Item | Products or services proposed within this opportunity | |
| base_total | Total (Company Currency) | Currency | Company:company:default_currency | Total opportunity value in company base currency | |
| total | Total | Currency | currency | Total opportunity value in transaction currency | |
| contact_person | Contact Person | Link | Contact | Primary contact person for this opportunity | |
| job_title | Job Title | Data | - | Designation of the primary contact person | |
| contact_email | Contact Email | Data | Email address of the primary contact | ||
| contact_mobile | Contact Mobile | Data | Phone | Mobile number of the primary contact | |
| Data | Phone | WhatsApp number for direct prospect communication | |||
| phone | Phone | Data | Phone | Primary phone number of the contact | |
| phone_ext | Phone Ext. | Data | - | Extension number for the contact phone | |
| address_html | Address HTML | HTML | - | Formatted HTML view of the customer address | |
| customer_address | Customer / Lead Address | Link | Address | Linked address record of customer or lead | |
| address_display | Address | Small Text | - | Plain text display of the customer address | |
| contact_html | Contact HTML | HTML | - | Formatted HTML view of contact details | |
| contact_display | Contact | Small Text | - | Plain text summary of contact information | |
| openactivitieshtml | Open Activities HTML | HTML | - | HTML view of pending activities for this opportunity | |
| allactivitieshtml | All Activities HTML | HTML | - | HTML view of all related opportunity activities | |
| notes_html | Notes HTML | HTML | - | Formatted HTML display of opportunity notes | |
| notes | Notes | Table | CRM Note | Internal notes and discussions related to opportunity |
Child Tables
Items (Opportunity Item)
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| item_code | Item Code | Link | Item | Reference item selected from Dafater item master | |
| item_name | Item Name | Data | - | Item name captured for customer opportunity in Dafater | |
| uom | UOM | Link | UOM | Unit of measure used for item quantity in Dafater | |
| qty | Qty | Float | - | Planned quantity of the item for this opportunity | |
| brand | Brand | Link | Brand | Brand associated with the selected item in Dafater | |
| item_group | Item Group | Link | Item Group | Item category for reporting and classification in Dafater | |
| description | Description | Text Editor | - | Detailed item description for customer and sales clarity | |
| image | Image | Attach | - | Attach item image for better visual identification | |
| image_view | Image View | Image | image | Displays the attached item image within Dafater | |
| base_rate | Rate (Company Currency) | Currency | ✓ | Company:company:default_currency | Item rate in company base currency within Dafater |
| base_amount | Amount (Company Currency) | Currency | ✓ | Company:company:default_currency | Total item amount in company base currency |
| rate | Rate | Currency | ✓ | currency | Item selling rate in opportunity transaction currency |
| amount | Amount | Currency | ✓ | currency | Total calculated amount for the item line |
Notes (CRM Note)
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| note | Note | Text Editor | - | Detailed CRM note capturing customer interactions, discussions, and follow-up context | |
| added_by | Added By | Link | User | User who created the CRM note in Dafater | |
| added_on | Added On | Datetime | - | Date and time when the CRM note was added |
Permissions
| Role | Read | Write | Create | Delete | Submit | Cancel |
|---|---|---|---|---|---|---|
| Sales User | ✓ | ✓ | ✓ | ✓ | ||
| Sales Manager | ✓ | ✓ | ✓ | ✓ |
Related DocTypes
| DocType | Relationship | Module |
|---|---|---|
| Customer | Linked from | Selling |
| Quotation | Linked from | Selling |
| Request for Quotation | Linked from | Buying |
| Supplier Quotation | Linked from | Buying |
| Address | Links to | Contacts |
| Campaign | Links to | CRM |
| Company | Links to | Setup |
| Contact | Links to | Contacts |
| Country | Links to | Geo |
| Currency | Links to | Geo |
| Customer Group | Links to | Setup |
| Industry Type | Links to | Selling |
| Language | Links to | Core |
| Lead Source | Links to | CRM |
| Market Segment | Links to | CRM |
| Opportunity | Links to | CRM |
| Opportunity Type | Links to | CRM |
| Sales Stage | Links to | CRM |
| Territory | Links to | Setup |
| User | Links to | Core |