Coupon Code
Overview
Overview: Coupon Code
Coupon Code is used to manage promotional and discount codes that can be offered to customers as part of sales, marketing, or customer retention activities. It allows the business to control how discounts are applied, track their usage, and ensure promotions are aligned with commercial objectives.
This document helps businesses run structured promotions without relying on manual discounts, improving accuracy, consistency, and reporting.
Purpose in Business Operations
The Coupon Code document enables the business to: - Offer discounts or special benefits to customers using a unique code - Support marketing campaigns, seasonal promotions, and loyalty programs - Control who can use a discount, when it can be used, and under what conditions - Track the effectiveness and usage of promotional offers
It acts as a central reference for all discount codes used across sales and billing processes.
Prerequisites and Setup Requirements
Before using Coupon Code, the business should ensure: - Pricing and discount policies are clearly defined - Sales and billing processes are already in place - Products or services eligible for discounts are identified - Validity periods, discount limits, and usage rules are approved by management
Clear internal guidelines help prevent misuse and ensure consistent application of coupon-based discounts.
Typical Workflow and Business Process Fit
Creation of Coupon Code
A coupon is created with defined rules such as discount value, validity period, and usage limits.Approval and Activation
The coupon is reviewed and approved for use in customer transactions.Distribution to Customers
The code is shared through marketing channels such as email campaigns, promotions, or customer support.Application During Sales or Billing
Customers apply the coupon during purchase, and the discount is automatically applied according to the rules.Monitoring and Review
The business tracks usage, evaluates campaign effectiveness, and decides whether to extend, modify, or deactivate the coupon.
This workflow ensures promotional discounts are controlled and measurable.
Key Business Scenarios Where Coupon Code Is Essential
- Marketing Campaigns: Offering limited-time discounts to attract new customers
- Customer Retention: Providing special codes to loyal or returning customers
- Seasonal Sales: Managing promotions during holidays or clearance periods
- Issue Resolution: Compensating customers with a discount after a service issue
- Partner or Corporate Deals: Offering exclusive pricing through controlled coupon usage
In all these cases, Coupon Code ensures discounts are intentional, traceable, and aligned with business strategy.
Important Considerations for Users
- Always define clear validity dates to avoid unintended discounts
- Set usage limits to control financial impact
- Monitor coupon usage regularly to prevent abuse
- Align coupon value with profit margins and campaign goals
- Deactivate unused or expired codes promptly
Using Coupon Code responsibly helps balance customer satisfaction with financial control and marketing effectiveness.
Basic Information
- Module: Accounts
- Document Type: Other
Fields
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| coupon_name | Coupon Name | Data | ✓ | - | Internal name to identify the coupon in Dafater. |
| coupon_type | Coupon Type | Select | ✓ | Promotional, Gift Card | Defines coupon category for promotional or gift card usage. |
| customer | Customer | Link | Customer | Customer eligible to use this coupon in Dafater. | |
| coupon_code | Coupon Code | Data | - | Unique code customers enter to redeem the coupon. | |
| pricing_rule | Pricing Rule | Link | ✓ | Pricing Rule | Linked pricing rule determining discount or benefit applied. |
| valid_from | Valid From | Date | - | Start date from which the coupon becomes usable. | |
| valid_upto | Valid Upto | Date | - | Last date until which the coupon remains valid. | |
| maximum_use | Maximum Use | Int | - | Maximum number of times this coupon can be redeemed. | |
| used | Used | Int | - | Number of times the coupon has already been used. | |
| description | Coupon Description | Text Editor | - | Detailed business description explaining coupon purpose and conditions. | |
| amended_from | Amended From | Link | Coupon Code | Reference to original coupon record if amended. |
Permissions
| Role | Read | Write | Create | Delete | Submit | Cancel |
|---|---|---|---|---|---|---|
| Website Manager | ✓ | ✓ | ✓ | ✓ | ||
| System Manager | ✓ | ✓ | ✓ | ✓ | ||
| Accounts User | ✓ | ✓ | ✓ | ✓ | ||
| Sales Manager | ✓ | ✓ | ✓ | ✓ |
Related DocTypes
| DocType | Relationship | Module |
|---|---|---|
| POS Invoice | Linked from | Accounts |
| Quotation | Linked from | Selling |
| Sales Order | Linked from | Selling |
| Coupon Code | Links to | Accounts |
| Customer | Links to | Selling |
| Pricing Rule | Links to | Accounts |