Website Analytics
Overview
Below is a business-focused explanation of the Website Analytics report in Dafater, written for managers, marketing teams, and decision-makers.
Website Analytics – Business Overview
What Business Information This Report Provides
The Website Analytics report gives a clear picture of how visitors interact with your website. It shows which pages are being viewed, how often they are accessed, and user engagement trends over time.
This report helps you understand: - How much traffic your website receives - Which pages attract the most attention - Visitor behavior patterns across dates and pages - Overall website performance as a business channel
In simple terms, it tells you how effective your website is at attracting and engaging visitors.
When and Why to Use This Report
You should use the Website Analytics report when you want to:
- Measure the performance of your website as a marketing or information platform
- Evaluate the success of campaigns, promotions, or content updates
- Identify popular pages and underperforming content
- Support decisions related to marketing spend, content strategy, or website redesign
It is especially useful:
- After launching a new page or campaign
- During monthly or quarterly performance reviews
- When tracking growth in online visibility
- When planning improvements to user experience or content
Key Columns and What They Mean for Business
Typical business-relevant columns in this report include:
Web Page
Shows the specific page being viewed. Helps identify which content attracts the most visitors.Page Views
The total number of times a page was viewed. Higher numbers indicate stronger interest or relevance.Unique Visitors
Indicates how many individual users visited the page. Useful for understanding reach, not just repeat views.Date / Time Period
Shows when the views occurred. Helps track trends, seasonal demand, or campaign impact.Referrer (if available)
Indicates where visitors came from (e.g., direct, search, external links). Useful for evaluating marketing channels.
These columns help translate website activity into measurable business insights.
Available Filters and Their Business Purpose
Common filters include:
Date Range
Used to analyze performance for a specific period such as a campaign duration, month, or quarter.Web Page
Allows focus on specific pages like product pages, landing pages, or blog articles.User / Visitor Type (if applicable)
Helps differentiate between internal users and public visitors for more accurate analysis.
Filters help businesses narrow down insights and focus on what matters most for decision-making.
How to Interpret the Results for Business Decisions
High page views with low conversion elsewhere
Indicates strong interest but possible issues in messaging or call-to-action.Pages with consistently low views
May need better promotion, SEO improvement, or content updates.Traffic spikes during specific dates
Often linked to marketing campaigns, promotions, or announcements—use this to plan future activities.Declining views over time
Could signal outdated content or increased competition, prompting content refresh or redesign.
The key is to connect traffic patterns with business outcomes such as leads, inquiries, or sales.
Common Use Cases and Scenarios
Marketing Performance Review
Marketing teams use this report to measure campaign visibility and content effectiveness.Content Strategy Planning
Identify which topics or pages resonate most with visitors.Management Reporting
Provides leadership with visibility into digital presence and growth trends.Website Improvement Decisions
Supports decisions on redesign, navigation changes, or new page creation.Customer Engagement Analysis
Helps understand what information customers seek most before contacting or purchasing.
Summary
The Website Analytics report in Dafater turns website traffic data into actionable business insights. It helps organizations evaluate digital performance, optimize content, and make informed decisions that improve visibility, engagement, and overall business impact.
Report Information
- Module: Website
- Related DocType: Web Page View
- Report Type: Script Report
- Standard: Yes