Web Page View
Overview
Web Page View — Business Overview
Web Page View is used to track and understand how visitors interact with your company’s website pages. It records when a page is viewed, helping the business analyze interest levels, customer behavior, and the effectiveness of online content. This information supports better decisions in marketing, sales, and customer engagement.
Purpose in Business Operations
Web Page View helps the business:
- Measure which website pages attract the most attention
- Understand customer interest in products, services, or campaigns
- Monitor the performance of landing pages, announcements, and promotions
- Support data-driven improvements to online presence and customer experience
In short, it turns website visits into actionable business insights.
Prerequisites and Setup Requirements
Before using Web Page View effectively, the business should ensure:
- The company website is active and publicly accessible
- Website pages (such as product pages, service descriptions, or campaign pages) are properly published
- Clear business goals are defined, such as lead generation, awareness, or customer education
No complex setup is required from a business perspective, but alignment between website content and business objectives is essential.
Typical Workflow and Business Fit
- A visitor opens a page on the company website
- Each visit is automatically captured as a Web Page View
- Business users review page view data over time
- Insights are used to adjust content, marketing campaigns, or sales focus
This document type fits naturally into ongoing website operations and supports continuous improvement of digital strategy.
Key Business Scenarios Where Web Page View Is Essential
Marketing Campaign Analysis
Evaluate whether a campaign landing page is attracting the expected level of interest.Product or Service Promotion
Identify which offerings generate the most online attention and customer curiosity.Content Performance Review
Understand which articles, announcements, or updates are most relevant to visitors.Customer Journey Insight
Spot trends in visitor behavior that can guide improvements in navigation or messaging.
Important Considerations for Users
- High page views show interest, but not necessarily conversions or sales
- Data should be reviewed regularly to spot trends, not just one-time spikes
- Web Page View data is most powerful when combined with business outcomes such as inquiries or leads
- Seasonal campaigns and promotions may naturally affect page view numbers
In summary, Web Page View is a valuable business tool for understanding how the market interacts with your website. When used consistently, it helps align digital presence with business goals and improves decision-making across marketing and customer engagement efforts.
Basic Information
- Module: Website
- Document Type: Other
Fields
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| path | Path | Data | - | Visited URL path tracked by Dafater analytics | |
| referrer | Referrer | Data | - | Previous page or website directing traffic to Dafater | |
| browser | Browser | Data | - | Visitor's web browser used to access Dafater pages | |
| browser_version | Browser Version | Data | - | Specific browser version used while visiting Dafater | |
| is_unique | Is Unique | Data | - | Indicates whether visit is unique in Dafater analytics | |
| time_zone | Time Zone | Data | - | Visitor's time zone recorded by Dafater | |
| user_agent | User Agent | Data | - | Technical user agent string captured by Dafater | |
| source | Source | Data | - | Marketing source driving traffic to Dafater | |
| campaign | Campaign | Data | - | Marketing campaign associated with the Dafater visit | |
| medium | Medium | Data | - | Marketing medium identifying how visitor reached Dafater | |
| visitor_id | Visitor ID | Data | - | Unique identifier assigned to each Dafater visitor |
Permissions
| Role | Read | Write | Create | Delete | Submit | Cancel |
|---|---|---|---|---|---|---|
| System Manager | ✓ | ✓ | ✓ | ✓ |