Blog Post
Overview
Blog Post — Business Overview
The Blog Post document is used in Dafater to create, manage, and publish written content on your company’s website. It supports business communication, marketing, brand positioning, and customer engagement by allowing your organization to share articles, announcements, insights, and updates in a structured and consistent way.
From a business perspective, the Blog Post helps transform knowledge, news, and expertise into visible digital content that supports sales, marketing, and customer trust.
Purpose in Business Operations
The Blog Post is primarily used to:
- Publish marketing and educational content on the company website
- Communicate company updates, product news, or industry insights
- Support digital marketing strategies such as content marketing and SEO
- Strengthen brand authority and customer engagement
- Provide reusable content for campaigns, newsletters, and social media
It acts as a central record for all website articles, ensuring content is controlled, reviewed, and consistently presented.
Prerequisites and Setup Requirements
Before using the Blog Post, the following should be in place:
- A functioning company website managed within Dafater
- Defined content ownership (e.g., marketing, communications, or leadership team)
- Categories or topics agreed upon for organizing blog content
- Clear branding guidelines, tone of voice, and content objectives
- Approval responsibility identified (who reviews content before publishing)
These preparations ensure blog content aligns with business goals and brand standards.
Typical Workflow and Business Process Fit
A common business workflow for a Blog Post includes:
Content Planning
The marketing or communications team identifies topics aligned with campaigns, product launches, or business goals.Content Creation
A team member drafts the blog article using the Blog Post document, including title, content, images, and publishing details.Review and Approval
The draft is reviewed for accuracy, branding, and messaging before approval.Publishing
Once approved, the Blog Post is published to the website and becomes visible to customers and visitors.Promotion and Reuse
The published blog is shared through social media, email campaigns, or sales communications.Ongoing Management
Older blog posts can be updated, archived, or reused for future campaigns.
This workflow ensures content is consistent, approved, and strategically aligned.
Key Business Scenarios Where Blog Post Is Essential
The Blog Post is especially valuable in the following situations:
- Launching new products or services
- Sharing company news, achievements, or announcements
- Educating customers about processes, best practices, or industry trends
- Supporting inbound marketing and lead generation
- Improving website visibility and customer trust through regular content
- Positioning leadership or the company as an industry expert
For businesses focused on growth, visibility, or customer education, the Blog Post is a critical tool.
Important Considerations for Users
When working with the Blog Post, users should keep the following in mind:
- Content should always align with business objectives, not just be informational
- Consistency in publishing improves credibility and audience engagement
- Clear ownership avoids delays in approval and publishing
- Accuracy and tone are critical, as blog content represents the company publicly
- Older content should be reviewed periodically to stay relevant
Used correctly, the Blog Post becomes a powerful business asset rather than just website content.
In summary, the Blog Post in Dafater enables structured, controlled, and strategic content publishing that supports marketing, communication, and brand-building efforts across the organization.
Basic Information
- Module: Website
- Document Type: Setup
Fields
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| title | Title | Data | ✓ | - | Headline representing the blog topic for Dafater website visitors |
| blog_category | Blog Category | Link | ✓ | Blog Category | Category classification to organize blog posts within Dafater |
| blogger | Blogger | Link | ✓ | Blogger | Author responsible for creating and managing this Dafater blog post |
| route | Route | Data | - | Website URL path for accessing this blog post | |
| read_time | Read Time | Int | - | Estimated reading duration in minutes for users | |
| published_on | Published On | Date | - | Date when the blog post was published publicly | |
| published | Published | Check | - | Indicates whether the blog post is publicly visible | |
| featured | Featured | Check | - | Marks the blog post as highlighted on Dafater website | |
| hide_cta | Hide CTA | Check | - | Hides call-to-action section from the blog post | |
| enableemailnotification | Enable Email Notification | Check | - | Sends email notifications when the blog post is published | |
| disable_comments | Disable Comments | Check | - | Prevents users from commenting on this blog post | |
| disable_likes | Disable Likes | Check | - | Disables like functionality for this blog post | |
| blog_intro | Blog Intro | Small Text | - | Short introduction summarizing the blog post content | |
| content_type | Content Type | Select | ✓ | Markdown, Rich Text, HTML | Defines the editor format used for blog content |
| content | Content | Text Editor | - | Main blog content displayed to readers | |
| content_md | Content (Markdown) | Markdown Editor | - | Blog content written using Markdown format | |
| content_html | Content (HTML) | HTML Editor | - | Blog content written using HTML format | |
| email_sent | Email Sent | Check | - | Indicates whether publication email notifications were sent | |
| meta_title | Meta Title | Data | - | SEO title used by search engines for this blog | |
| meta_description | Meta Description | Small Text | - | SEO summary description for search engine results | |
| meta_image | Meta Image | Attach Image | - | Image displayed when sharing the blog on social platforms | |
| google_preview | Google Snippet Preview | HTML | - | Preview of how the blog appears in Google search results |
Permissions
| Role | Read | Write | Create | Delete | Submit | Cancel |
|---|---|---|---|---|---|---|
| Website Manager | ✓ | ✓ | ✓ | ✓ | ||
| Blogger | ✓ | ✓ | ✓ |
Related DocTypes
| DocType | Relationship | Module |
|---|---|---|
| Blog Category | Links to | Website |
| Blogger | Links to | Website |