YouTube Interactions
Overview
Below is a clear, business-focused explanation of the YouTube Interactions report, written for decision‑makers and operational users.
Report: YouTube Interactions
Module: Utilities
Report Type: Script Report
Reference Record: Video
What Business Information This Report Provides
The YouTube Interactions report gives a consolidated view of how audiences are engaging with your organization’s YouTube videos. It focuses on measurable interactions such as views, likes, comments, shares, and other engagement indicators linked to each video recorded in Dafater.
This report helps the business understand: - Which videos are performing well - How audiences are responding to video content - Engagement trends over time - The effectiveness of video-based marketing, training, or awareness campaigns
In short, it connects video content with audience behavior.
When and Why to Use This Report
When to Use It
- During marketing performance reviews
- Before planning new video campaigns
- While evaluating brand awareness and audience engagement
- During monthly or quarterly reporting
- To assess the impact of recently published videos
Why to Use It
- To measure return on effort for video content
- To identify high-performing and low-performing videos
- To guide content strategy and investment decisions
- To support data-driven marketing and communication planning
Key Columns and Their Business Meaning
While column names may vary slightly, the report typically includes:
Video Title
Identifies the specific video being analyzed.Publish Date
Helps correlate engagement with timing, campaigns, or events.Views
Indicates reach and audience interest.Likes
Reflects positive audience response and content relevance.Comments
Shows depth of engagement and audience involvement.Shares
Highlights how often viewers promote the content to others, indicating advocacy.Total Interactions
A combined measure of all engagement actions, useful for quick comparison.Channel or Category (if applicable)
Helps group videos by theme, purpose, or business unit.
Available Filters and Their Business Purpose
Common filters include:
Video
Focus on a specific video to analyze its performance in detail.Date Range
Compare engagement across specific periods, campaigns, or seasons.Channel or Category
Evaluate performance by content type or business initiative.Minimum Interactions / Views
Highlight only high-impact or low-performing videos for review.
These filters allow managers to quickly narrow down insights that matter for specific business questions.
How to Interpret the Results for Business Decisions
High views but low engagement
The video attracts attention but may lack relevance or clear messaging.High likes and shares
Content resonates well and should be replicated or promoted further.Strong comments activity
Indicates interest, feedback, or discussion opportunities—useful for brand building.Consistently low interaction
Signals the need to revise content strategy, format, or targeting.Rising engagement trends
Confirms that recent changes in content or timing are working.
Common Use Cases and Scenarios
Marketing Teams
Identify which videos drive the most engagement and optimize future campaigns.Brand & Communications
Measure audience response to announcements, product launches, or awareness videos.Training & Education
Assess whether instructional or internal videos are being watched and engaged with.Management Reviews
Use interaction data to justify budget allocation for video production and promotion.Content Planning
Decide what type of videos to create next based on proven audience interest.
Summary
The YouTube Interactions report in Dafater is a practical decision-support tool that transforms video engagement data into actionable business insight. It helps organizations understand audience behavior, improve content effectiveness, and make informed decisions about video-driven communication and marketing strategies.
Report Information
- Module: Utilities
- Related DocType: Video
- Report Type: Script Report
- Standard: Yes