First Response Time for Opportunity
Overview
Below is a business-focused explanation of the “First Response Time for Opportunity” report, written for practical use in Dafater.
Report Overview: First Response Time for Opportunity
What Business Information This Report Provides
This report shows how quickly your sales team responds to new opportunities after they are created in Dafater.
It measures the time taken for the first meaningful action or response on an opportunity, such as a call, email, or note.
The report helps management understand: - How responsive the sales team is to new leads - Whether service-level expectations are being met - Where delays occur in the early stages of the sales process
Fast first responses are strongly linked to higher conversion rates and better customer experience.
When and Why to Use This Report
Use this report when you want to: - Monitor sales responsiveness - Evaluate sales team performance - Improve lead-to-opportunity conversion - Ensure compliance with internal or customer response time targets
It is especially useful:
- During weekly or monthly sales performance reviews
- When lead volumes increase and response delays are suspected
- When customer complaints mention slow follow-ups
Key Columns and Their Business Meaning
Typical columns in this report include:
Opportunity ID / Name
Identifies the specific opportunity being tracked.Opportunity Creation Date & Time
Shows when the opportunity entered the sales pipeline.First Response Date & Time
Indicates when the sales team first engaged with the opportunity.First Response Time (Hours or Minutes)
The most critical metric — shows how long it took to respond.
Shorter times indicate better sales discipline and customer focus.Sales Owner / Assigned To
Shows which sales person or team was responsible for the first response.Source or Lead Origin
Helps analyze whether certain lead sources receive faster or slower responses.
Available Filters and Their Business Purpose
Common filters include:
Date Range
Focus on a specific period such as last week, month, or quarter.Sales Owner / Team
Compare response times across individuals or teams.Opportunity Status
Analyze open, won, or lost opportunities separately.Source (Campaign, Website, Referral, etc.)
Identify which lead sources are getting prompt attention.Company or Territory (if applicable)
Useful for multi-region or multi-business setups.
These filters help management pinpoint where improvements are needed.
How to Interpret the Results for Business Decisions
Low First Response Time
Indicates strong sales discipline and better chances of closing deals.High First Response Time
Signals possible issues such as:- Overloaded sales staff
- Poor lead assignment process
- Lack of accountability or alerts
Large variations between sales owners
May require coaching, training, or workload balancing.Certain lead sources with slower responses
Suggest a need to adjust routing rules or prioritize high-value leads.
Common Use Cases and Scenarios
Sales Performance Review
Use this report to discuss responsiveness during team meetings.SLA Monitoring
Ensure first-contact commitments (for example, “respond within 2 hours”) are being met.Process Improvement
Identify bottlenecks in opportunity assignment or follow-up.Customer Experience Improvement
Faster responses lead to higher customer trust and engagement.Sales Forecast Accuracy
Opportunities with faster first responses are more likely to move forward, improving pipeline reliability.
Business Value Summary
The First Response Time for Opportunity report helps Dafater users ensure that no opportunity is ignored or delayed. By improving first response times, businesses can increase win rates, strengthen customer relationships, and maintain a competitive edge in the sales process.
Report Information
- Module: CRM
- Related DocType: Opportunity
- Report Type: Script Report
- Standard: Yes