Prospect
Overview
Prospect – Business Overview
Prospect is used to capture and manage potential customers who have shown interest in your products or services but are not yet qualified or converted into active customers. It serves as the starting point of the sales journey, helping businesses organize early-stage leads and plan follow-up actions in a structured way.
Purpose in Business Operations
The Prospect document allows sales and marketing teams to: - Record details of individuals or organizations that may become customers - Track early interactions before any formal sales commitment - Segment and prioritize potential opportunities - Build a reliable pipeline for future sales growth
It ensures that no potential business opportunity is lost due to informal or scattered record-keeping.
Prerequisites and Setup Before Use
Before using Prospect, the business should ensure: - Sales and marketing teams are clearly defined with ownership of prospects - Lead sources (such as website inquiries, events, referrals, or campaigns) are identified - Basic customer classification criteria are agreed upon (industry, region, interest level, etc.) - Follow-up responsibilities and response timelines are established
This preparation ensures prospects are handled consistently and professionally.
Typical Workflow and Business Fit
- A potential customer shows interest through an inquiry, referral, or campaign
- A Prospect record is created with available contact and business details
- Sales or marketing teams review and enrich the information
- Follow-ups such as calls, emails, or meetings are logged
- The prospect is evaluated for seriousness and readiness
- Qualified prospects are converted into customers or sales opportunities
- Unqualified prospects are kept for future nurturing or marked inactive
This workflow helps businesses move from initial interest to revenue in a controlled and measurable way.
Key Business Scenarios Where Prospect Is Essential
- Managing inquiries from marketing campaigns or social media
- Tracking leads from trade shows, exhibitions, or events
- Organizing referrals from partners or existing customers
- Maintaining a structured sales pipeline for forecasting
- Nurturing long-term opportunities that require multiple touchpoints
In all these cases, Prospect ensures visibility and accountability.
Important Considerations for Users
- Always keep prospect information updated to avoid duplication or outdated data
- Assign clear ownership so follow-ups are not missed
- Regularly review and clean up inactive or unresponsive prospects
- Use consistent criteria when deciding whether to qualify or drop a prospect
- Treat prospect data with confidentiality and professionalism
When used correctly, Prospect becomes a powerful tool for improving conversion rates and strengthening customer acquisition efforts.
Basic Information
- Module: CRM
- Document Type: Other
Fields
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| company_name | Company Name | Data | - | Registered legal name of the prospect organization in Dafater | |
| customer_group | Customer Group | Link | Customer Group | Customer classification for reporting and sales segmentation in Dafater | |
| noofemployees | No. of Employees | Select | 1-10, 11-50, 51-200, 201-500, 501-1000, 1000+ | Estimated workforce size to assess prospect scale and capacity | |
| annual_revenue | Annual Revenue | Currency | currency | Approximate yearly revenue indicating prospect financial strength | |
| market_segment | Market Segment | Link | Market Segment | Target market category defining prospect’s business focus | |
| industry | Industry | Link | Industry Type | Industry type the prospect primarily operates within | |
| territory | Territory | Link | Territory | Geographical sales territory assigned to the prospect | |
| prospect_owner | Prospect Owner | Link | User | Dafater user responsible for managing this prospect | |
| website | Website | Data | - | Official company website for reference and validation | |
| fax | Fax | Data | Phone | Fax number used for official business communications | |
| company | Company | Link | ✓ | Company | Internal Dafater company managing this prospect relationship |
| address_html | Address HTML | HTML | - | Formatted display of linked prospect address details | |
| contact_html | Contact HTML | HTML | - | Formatted display of linked prospect contact information | |
| leads | leads | Table | Prospect Lead | Associated sales leads generated from this prospect | |
| opportunities | Opportunities | Table | Prospect Opportunity | Sales opportunities linked to this prospect in Dafater | |
| openactivitieshtml | Open Activities HTML | HTML | - | Overview of pending activities related to this prospect | |
| allactivitieshtml | All Activities HTML | HTML | - | Complete history of activities linked to this prospect | |
| notes_html | Notes HTML | HTML | - | Formatted display of important prospect notes | |
| notes | Notes | Table | CRM Note | Internal notes and observations recorded for this prospect |
Child Tables
leads (Prospect Lead)
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| lead | Lead | Link | ✓ | Lead | Linked Dafater lead record for this prospect. |
| lead_name | Lead Name | Data | - | Full name of the prospect lead. | |
| Data | Primary email address for prospect communication. | ||||
| mobile_no | Mobile No | Data | Phone | Primary mobile number for contacting the prospect. | |
| lead_owner | Lead Owner | Data | - | Dafater user responsible for managing this lead. | |
| status | Status | Data | - | Current sales status of the prospect lead. |
Opportunities (Prospect Opportunity)
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| opportunity | Opportunity | Link | Opportunity | Linked Dafater opportunity record associated with this prospect deal | |
| amount | Amount | Currency | currency | Estimated deal value for this opportunity in Dafater | |
| stage | Stage | Data | - | Current sales stage of the opportunity in Dafater pipeline | |
| deal_owner | Deal Owner | Data | - | User responsible for managing and closing this deal | |
| probability | Probability | Percent | - | Likelihood percentage of successfully closing this opportunity | |
| expected_closing | Closing | Date | - | Expected date when the deal is likely to close | |
| currency | Currency | Link | Currency | Currency used for opportunity amount in Dafater | |
| contact_person | Contact Person | Link | Contact | Primary contact person associated with this opportunity |
Notes (CRM Note)
| Field Name | Label | Type | Required | Options | Description |
|---|---|---|---|---|---|
| note | Note | Text Editor | - | Detailed CRM note capturing customer interactions or important observations. | |
| added_by | Added By | Link | User | Dafater user who created this CRM note. | |
| added_on | Added On | Datetime | - | Date and time when the CRM note was added. |
Permissions
| Role | Read | Write | Create | Delete | Submit | Cancel |
|---|---|---|---|---|---|---|
| Sales User | ✓ | |||||
| System Manager | ✓ | ✓ | ✓ | |||
| Sales Manager | ✓ | ✓ | ✓ | ✓ |
Related DocTypes
| DocType | Relationship | Module |
|---|---|---|
| Customer | Linked from | Selling |
| Company | Links to | Setup |
| Customer Group | Links to | Setup |
| Industry Type | Links to | Selling |
| Market Segment | Links to | CRM |
| Territory | Links to | Setup |
| User | Links to | Core |